EMPLOYERS ARE ASKING
The question brokers could never answer until now

Justin Cross recaps our Sept. 9 price transparency webinar: why machine-readable files have spent years being technically compliant but practically useless, how Handl screens out the 20–30% of "ghost rates" hiding in raw MRF data and a Michigan employer example that found 7% in savings by modeling its claims mix before renewal.
DATA ANALYSIS
What does “good” data look like?
On SIIA's recent panel, "Navigating the New Era of Health Plan Strategy: Regulation, Data Transparency & Actionable Innovation,", Ria shared her thoughts on where price transparency sits today.
She mentioned that high-quality actionable data really looks like intelligence at both a plan and member level. It's taking the current MRF pricing data, analyzed and normalized, and blending it with claims data showing how your population actually uses care. That blend is what turns MRF data from a reference point into something personalized.
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IN THE NEWS

Ahmed on the Claims Denied podcast
Handl CEO Ahmed Marmoush joined Blake Madden on Hospitalogy's Claims Denied to talk about why traditional cost-shifting is running out of runway, how variable copay design steers members toward higher-value care, and why Handl positions itself as an enablement layer for brokers and carriers rather than a competitor to either.
FROM THE DESK OF AHMED
Four years in, we’re playing with passion and precision

All Blacks vs. Springboks, September 12, 2026, Baltimore, MD
"The best comparison I've found for startup life isn't chess, it's rugby."
I recently joined colleagues and friends at the All Blacks vs. Springboks game in Baltimore. While my home team didn’t stand on the winners’ stage at the end of the day, their passion lit up M&T Bank Stadium and their endurance from start to finish was truly inspirational. Thanks to everyone who joined us, even if they wore the wrong color shirt.
— Ahmed Marmoush, Co-founder and CEO
UPCOMING EVENTS
Two places to find us in person

Sept. 29: Applied Net, Washington D.C.
Justin Cross will be at Applied Net next week. Schedule some time to catch up with him if you're headed to D.C.

Oct. 11–13: SIIA National Conference
Shapari and Ria will be at SIIA National Conference in Phoenix in October. Book time to talk price transparency, plan design or anything on your renewal radar.

